Manager, Product Marketing

Messaging and Positioning:

• Develop compelling, persona-based messaging and supporting materials.
• Conduct customer interviews and stakeholder sessions to deliver market insights.
• Create value proposition frameworks that translate technical features into business outcomes.

Go-to-market Planning and Execution:

• Collaborate with demand generation, content, and brand teams on comprehensive marketing plans.
• Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting.
• Develop and refine customer personas and identify expansion opportunities for existing accounts.

Content Development and Sales Enablement:

• Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle.
• Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content.
• Develop thought leadership content such as whitepapers, blog posts, and industry reports.