Principal Product Marketing Manager

Product Strategy Influence:

• Shape product direction with Product Leadership, identifying market needs and translating them into product value.
• Define positioning and narrative early for new products, including AI capabilities, focusing on customer value and trust.
• Create alignment through strategy artifacts like PR FAQs and executive decision memos.

High-Impact Go-To-Market:

• Lead go-to-market for major product bets, from planning to launch, adoption, and iteration.
• Own the strategy for new product discovery across various channels, tracking impact through clear metrics.
• Partner with Growth and Product to improve discovery and adoption through testing and performance reviews.

Cross-Functional and Executive Alignment:

• Serve as a senior leader across departments, ensuring shared success metrics are met.
• Facilitate executive reviews, presenting recommendations and driving fast decisions.
• Act as an internal evangelist, championing customer value and raising the bar for narrative craft.