Guinness Brand Advisor – West

Responsible for delivering education and expanding brand awareness for our portfolio of beer brands. Reporting to a Director, Client Engagement, the Guinness Brand Advisor will develop trade relationships and interact face-to-face with distributors, retailers and consumers nationwide. Additionally, this role will have regular interaction with the Diageo stakeholders, Guinness Brand Team & Field Marketing lead. Job responsibilities will include but are not limited to: Represent brand(s) at distributor & trade-focused events with education, mentorship, networking, and tastings. Generate Guinness volume growth through retailer & consumer activation. Impart brand history, production, taste profile, and bar operations knowledge to clients, distributors, trade, and consumers. Drive brand presence, performance, and advocacy in select On Premise accounts using strategic engagement activities and business-focused solutions. Collaborates in developing industry-forward educational content to share with internal (agency & client) and external (trade & distributor) audiences as needed. Utilize social platforms to amplify brand initiatives and showcase portfolio expertise; growth of individual social presence. Mentor local agency Beer Sales Representatives on brand knowledge and best practices, while instilling and developing a passion for the beer industry. Complete accurate and timely management of agency initiatives including: Budget and expense management, deliver individual KPIs and program activities. Tracking and management of performance data.