Marketing Operations Specialist

Assist the Director of Marketing Operations, focusing on execution, data maintenance, and learning the core systems that drive demand generation. This role requires accuracy, a passion for technology, and a desire to learn lead management and marketing automation. Responsibilities include managing campaign requests, setting up marketing assets in HubSpot, performing QA testing, managing list imports/exports, conducting data hygiene tasks, and monitoring campaign performance trends.

Create reports in HubSpot and Salesforce to track campaign performance metrics. Actively participate in training sessions to become proficient in HubSpot and Salesforce. Proactively research and bring forward ideas for small process improvements within existing workflows. Ongoing pursuit of industry knowledge, best practices, and trends as it pertains to marketing operations and campaign management.