Demand Generation Manager

Drive pipeline growth for Order.co by generating pipeline from marketing channels in Order.co ’s core ICP and emerging industry verticals. Responsible for building Order.co’s ABM strategy across channels in alignment with SDR & AE team vertical strategy and managing paid campaigns across Google Ads, Gartner (Capterra, Software Advice, GetApp), LinkedIn Ads, media partners, and other networks deemed effective. Partner with Order.co’s SEO & Content agency to drive top of funnel demand through organic search and LLMs. The role owns conversion rate optimization and SEO of core website pages. Role works with SDR & AE teams to optimize follow-up to accelerate pipeline and collaborates with Order.co’s Growth Marketing Lead on lead/account nurturing, email, social, webinar, and content campaigns to drive demand. In addition, advise on event marketing strategy as it supports ABM efforts and reporting on results of campaigns and optimizing channels over time, also owing the pipeline goal for inbound and paid marketing channels.