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Accountabilities:
- Own the end-to-end paid social strategy and execution for the insurance vertical across Meta and TikTok.
- Manage budget and bid strategies, making informed trade-offs between ROAS and contribution dollars.
- Develop and lead a high-velocity creative testing roadmap in partnership with creative strategists and production teams.
Requirements:
- 4+ years of hands-on paid social buying experience in performance marketing or lead generation.
- Proven experience managing at least $250k in monthly paid social spend with accountability for CPA and ROAS.
- Deep expertise with Meta Ads and significant TikTok advertising experience at meaningful scale.
Benefits:
- Fully remote working environment with flexibility to work from anywhere within applicable location requirements.
- High-impact leadership opportunity with end-to-end ownership of a strategically important paid acquisition channel.
- Diverse and inclusive working culture with strong emphasis on ownership, continuous improvement, and collaboration.
Not specified
This company operates in the insurance vertical, focusing on performance marketing. They are a growth-oriented organization with a remote culture emphasizing ownership and continuous improvement.