Senior Manager, Global Media – B2B, Healthcare and Partnerships

Strategy & Planning (B2B & Healthcare):

• Own the global B2B/Healthcare and partnerships media strategy across priority segments.
• Define clear audience, channel, and investment strategies that support commercial pipeline and revenue goals across regions.
• Develop integrated, full‑funnel media plans that connect brand, demand generation, account‑based marketing, and co‑marketing motions with partners.

Campaign Execution & Optimization:

• Lead end‑to‑end planning and execution of B2B/Healthcare and partnerships media campaigns across channels.
• Design and execute joint media programs with partners, including co‑branded campaigns, joint offers, and partner‑owned channel amplification.
• Monitor pacing and in‑flight performance, driving ongoing optimizations to improve efficiency and impact across the funnel.

Measurement, Insights & Revenue Impact:

• Define and socialize the measurement framework for B2B/Healthcare and partnership media, connecting channel metrics to pipeline, opportunities, and revenue.
• Build succinct, insight‑rich performance recaps that highlight what’s working.
• Champion a test‑and‑learn mindset with clear hypotheses, success metrics, and post‑campaign retrospectives.