New Channel Marketing Manager (Remote)

The Channel Marketing Manager will work with Marketing and Sales leadership to set and achieve business targets, and provide monthly, quarterly and annual marketing performance. This position will be the key point of contact for the partner relationship to support the development of joint channel marketing plans that help deliver against sell-in and sell-through targets. Driving, and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc. Building and growing marketing relationships to influence partner mindshare for ATL and BTL initiatives. Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs. Communicate internally the needs of the channel to help influence decision making. Identify and develop required marketing assets to support marketing strategy and promote joint offerings. Manage annual budgets and reporting against key metrics such as expected and actual outcomes. Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements.