Integrated Campaigns Marketing Manager - Product-led Growth

Design integrated campaigns that fuel each stage of the PLG funnel, from top-of-funnel awareness through in-product activation and expansion. Partner with growth and product marketing to connect acquisition efforts with in-app engagement and usage signals. Build frameworks that unify paid, owned, and in-product channels, ensuring a seamless and data-driven user journey. Define success metrics that go beyond MQLs, including activation rates, PQL (product-qualified lead) conversion, feature adoption, retention, and expansion velocity. Lead end-to-end campaign execution across digital, content, in-app, email, social, and events.

Monitor and analyze campaign performance across channels, identifying opportunities to optimize engagement, conversion, retention, and revenue impact. Use experimentation (A/B and multivariate testing) to optimize key conversion points throughout the self-serve and enterprise paths. Regularly report on campaign impact and ROI to marketing and leadership stakeholders.