Digital Marketing Executive (Advertising Operations)

Responsibilities:

• Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms.
• Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded.
• Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Proven experience in digital advertising operations or performance marketing roles.
• Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools.

Company Culture:

• Move fast and execute independently without needing to be micromanaged.
• Are obsessed with numbers, patterns, and uncovering what’s working and what’s not.
• Expected to take ownership of their work, speak up with ideas, and move the needle.