Senior Product Marketer (L3)

Define and refine our product positioning and messaging across target customer segments—developers, crypto-native builders and projects, businesses, institutional platforms, and more. Develop and maintain high-quality sales enablement materials, including case study decks, product one-pagers, sales pitch decks, landing page content, and competitor battle cards. Plan and execute GTM strategies for product updates, new data endpoints, new data delivery methods, or vertical use cases. Collaborate closely with Product, Sales, and Growth teams to align on GTM briefs, timelines, and success metrics. Lead efforts to enhance CoinGecko API’s visibility through strategic communications—ranging from PR, media outreach, to thought leadership initiatives. Support post-demo nurturing via CRM/email campaigns—particularly for Managed Accounts—ensuring that leads receive relevant follow-ups and educational content aligned to their use case. Partner with the content and creative teams to create written and visual assets to support product launches, nurture journeys, and sales conversations. Translate technical capabilities into clear business value, especially for complex API features. Conduct user, market research and competitor analysis to guide positioning and content. Work cross-functionally with Product, Sales, Growth, and external freelancers as required.