Job Description
As an ASO Specialist, you will develop and execute data-driven ASO strategies across the App Store and Google Play. You will also conduct keyword research and optimize metadata (titles, descriptions, tags) to improve search rankings and visibility. More responsibilities include designing and implementing A/B tests for creative assets (icons, screenshots, videos), monitoring and reporting on performance using Looker Studio, delivering clear, actionable insights, tracking competitive landscape and identifying growth opportunities using tools like AppTweak, App Annie, and Sensor Tower, and staying current with mobile marketing trends and store algorithm updates. You will also collaborate with cross-functional teams (product, content, and analytics) to align ASO efforts with broader growth goals and ensure deliveries are on time and at a high-quality standard.
About Adapt
Adapt is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets.