Job Description
Demand Generation Strategy:
-Lead the demand generation strategy across all channels.
-Manage and optimize multi-channel budgets focused on lead quality and efficiency.
-Build and refine funnel structures to maximize performance.
Team Leadership:
-Lead, coach, and grow a team of paid media specialists and analysts.
-Mentor and scale distributed marketing teams with speed and precision.
-Work collaboratively with agency partners.
Optimization and Reporting:
-Develop testing frameworks to improve audience targeting.
-Introduce data-informed workflows to accelerate optimization.
-Report performance insights to executive leadership with clarity.
About Trajector
Trajector specializes in medical evidence services that become the compass our clients rely on while navigating the intricate terrain of disability benefits.