LaunchDarkly is looking for an experienced VP, Demand Generation to create and execute a scalable marketing strategy across the customer lifecycle to achieve aggressive product-led growth and sales pipeline targets. The successful candidate is an experienced marketing leader with a proven track record of building high performance teams to deliver sustainable results.
This role involves leading North America demand generation, ABM, and event marketing, driving multi-channel programs to generate and nurture demand within high-growth market segments. You will lead a team and create program strategies to achieve lead, SQL, and pipeline coverage objectives, optimize processes, and constantly improve ROI.
We are looking for a strategic, data-driven Vice President of Demand Generation to build and scale a high-impact demand engine that fuels growth across the entire customer lifecycle! Reporting to the Chief Marketing Officer, you’ll lead a cross-functional team responsible for generating high-quality pipeline, accelerating sales velocity, growing customer value, and driving dedication and advocacy.