Job Description
The PPC Programmatic Specialist is a digital marketing professional who manages automated, data-driven ad campaigns across various channels, including search engines, by leveraging technology and data analysis to achieve maximum ROI in an agency environment. This role blends traditional PPC expertise with the technological skills required for programmatic advertising platforms. The candidate must have experience running Account-Based Marketing (ABM) campaigns using programmatic platforms such as, but not limited to, RollWorks, and have hands-on knowledge of programmatic audience segmentation, targeting, and account lists. The specialist should be capable of translating programmatic performance data into actionable insights and optimization recommendations.