Senior Director, Portfolio Naming

What You'll Do:

• Define the portfolio naming strategy, vision, and frameworks to guide naming across all products and innovations.
• Build scalable enterprise capability including governance, workflows, tooling, and metrics to support naming operations.
• Lead strategic engagement with product, marketing, and executive stakeholders to drive early naming decisions.

What Success Looks Like:

• Establish a clear long-term vision and operating model for portfolio naming within the first 12-24 months.
• Improve consistency and coherence across the portfolio, reducing fragmentation and duplication.
• Strengthen naming architecture and governance, increasing executive confidence and decision velocity.

Qualifications:

• 12+ years in enterprise technology, product marketing, portfolio strategy, brand architecture, or naming.
• Proven experience in building scalable organizational capabilities and influencing VP- and C-level stakeholders.
• Strong strategic systems thinking, executive communication, and operating model design skills.