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Client Strategy:
- Serve as the primary strategic partner and day-to-day contact for an assigned portfolio of ecommerce clients.
- Lead weekly client strategy sessions, presenting performance insights, growth opportunities and strategic recommendations with clarity and confidence.
- Develop and maintain comprehensive growth strategies that span the entire customer lifecycle, from acquisition through retention.
Performance & Analysis:
- Monitor daily account performance and pacing against revenue targets, proactively identifying areas requiring adjustment or optimization.
- Translate complex marketing performance into clear, actionable insights that inform client decision-making and resource allocation.
- Conduct deep-dive analyses of client businesses to identify growth constraints, competitive advantages, and expansion opportunities.
Team Leadership:
- Lead and mentor a pod of specialized marketers, setting clear objectives and fostering professional growth.
- Collaborate with your pod to establish weekly priorities and strategic initiatives aligned with quarterly and annual growth targets.
- Partner with internal teams across departments to leverage agency expertise and resources for client benefit.
Lilo Social
Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 65 professionals, they deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably.