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About the Role:
- Own the marketing strategy for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention.
- Build a deep understanding of the audience through research, data, and feedback.
Key Responsibilities:
- Translate insights into positioning, messaging, and campaigns that drive measurable growth.
- Lead integrated plans with channel owners across paid, CRM, content, and analytics.
- Use data to prioritize opportunities and improve performance.
Qualifications:
- 7+ years of B2C marketing experience with multi-channel growth programs.
- Strong track record owning strategy for a defined customer segment.
- Experience managing teams and driving cross-functional alignment.
Why You'll Love Working Here:
- Own a clearly defined customer audience and see the impact of your strategy.
- Help shape a growing segment-led marketing model.
- Support healthcare professionals at important career moments.
Colibri Group
Colibri Healthcare provides professional education and workforce solutions for nurses, nurse practitioners, and allied health professionals. The company values Love, Joy, Boldness, Teamwork, and Curiosity, fostering a collaborative culture.