Marketing Director, Healthcare Providers

Campaign Strategy & Ownership:

• Set objectives, define target audience, own budget, and establish success metrics for every campaign.
• Develop integrated multi-channel executions blending digital tactics, SEM/SEO, demand gen, and ABM.
• Build audience segmentation and targeting grounded in understanding of provider audiences.

Demand Generation & Lifecycle:

• Own full-funnel demand generation, including lead capture, nurture, and delivery strategy.
• Report regularly on marketing performance against set metrics to sales and executive stakeholders.
• Apply ABM principles to prioritize and personalize outreach to high-value provider accounts.

Sales Enablement & Cross-Functional Partnership:

• Develop robust sales enablement plans, messaging frameworks, and product collateral.
• Serve as the primary marketing point of contact for provider sales and ops leadership.
• Maintain regular sales presence in team meetings, kickoffs, and pipeline reviews.

Team Leadership & Planning:

• Manage and develop a team of three, setting clear priorities and fostering growth.
• Contribute to annual planning, including budgeting and KPI setting.
• Report on marketing effectiveness back to the broader marketing leadership team.