Senior Manager, Integrated Demand Generation & Account-Based Marketing

Role Overview:

• This role leads the strategy and orchestration of new-logo demand programs, connecting account-based marketing, vertical campaigns, paid media, email, webinars, events, content, and seller activation.
• The Senior Manager determines priorities, campaign structure, and cross-functional alignment while enabling performance insights for the full demand engine.

Key Responsibilities:

• Develop integrated demand strategy and maintain a portfolio of priority campaigns, identifying gaps and coordinating responses across the marketing mix.
• Own Novara’s ABM framework and partner with Sales to define target accounts, tiers, and coordinated account journeys.
• Lead quarterly campaign planning, develop briefs, and ensure coherent buyer journeys from awareness to sales conversations.

Qualifications & Experience:

• 8+ years of B2B marketing experience with substantial ownership of demand generation, integrated campaigns, or ABM.
• Strong analytical judgment, ability to translate data into priorities, and excellent communication and facilitation skills.
• Preferred experience with 6Sense, Salesforce, Marketo, or marketing in regulated industries.