Account-Based Marketing Architect

Core Responsibilities:

• Partner with Sales to define segment priorities, target accounts, and shared marketing priorities driving pipeline.
• Design account-selection frameworks, tiering logic, and stakeholder mapping for unified account planning.
• Build a repeatable ABM lifecycle from account selection through orchestration, personalization, and measurement.

Channels and Execution:

• Deliver personalized multi-channel campaign frameworks (digital, webinars, events) for execution by campaign managers.
• Ensure ABM readiness across content, digital, and product marketing for consistent campaign launches.
• Support account and contact-level dashboards to measure success via engagement and pipeline influence.

Qualifications and Approach:

• Bring 3+ years dedicated to ABM and 5-6+ years in demand generation or field marketing in B2B SaaS.
• Use intent-driven digital programs and offline events to activate engagement signals into personalized campaigns.
• Manage budget accountability, deciding when cost-efficient tactics or white-glove treatment are justified.