Lead Field Marketing Manager - Healthcare

About the Role:

• Lead field marketing strategy and execution for the healthcare segment, focusing on named accounts and pipeline growth.
• Oversee a portfolio of events including regional events, user forums, and executive roundtables.

Key Responsibilities:

• Design and implement multi-channel ABM programs and digital campaigns to engage target accounts.
• Partner with sales to ensure alignment on priorities and optimize budget allocation for maximum impact.
• Track and report on program performance using key metrics and provide data-driven recommendations.

Qualifications:

• Bachelor's degree plus 5+ years B2B marketing experience, with 3+ years in field marketing.
• Proven success in partnering with sales to achieve revenue goals and executing innovative marketing programs.
• Strong project management, communication, and critical thinking skills.

What We Value:

• Ability to influence without ownership and gain cross-functional trust.
• Experience with marketing automation, CRM, and event management technologies.
• Continuous learning and action-oriented leadership.