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What You'll Do:
- Own the roadmap and hands-on execution across earned and owned marketing channels, including SEO, content, lifecycle email, and CRO.
- Grow organic acquisition by identifying search opportunities, improving content, and partnering with Engineering on technical SEO.
- Build and optimize lifecycle programs and conversion pathways using data and structured tests.
What You'll Bring:
- Six or more years of experience in B2C growth or digital marketing with meaningful ownership across earned and owned channels.
- Hands-on experience with SEO, content marketing, lifecycle email, landing pages, and CRO, with a track record of measurable results.
- Strong analytical judgment and ability to translate performance data into clear actions.
Why You'll Love Working Here:
- Own a meaningful part of the SimpleNursing growth engine and see the connection between your work and student acquisition.
- Work across the full customer journey, from discovery to conversion, with hands-on execution.
- Partner with talented colleagues across Product, Paid Media, Creative, Analytics, and Engineering while maintaining clear ownership of your channels.
Colibri Group
SimpleNursing helps nursing students succeed in school, prepare for the NCLEX, and confidently begin their careers. Part of Colibri Group, the company fosters a culture of love, joy, boldness, teamwork, and curiosity.