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Strategic Scope & Execution:
- Unlock next phase of growth by blending technical domain authority with experimentation culture.
- Steer full-funnel organic strategy including site architecture innovation and enterprise-grade structured data.
- Oversee always-on CRO framework to refine high-intent conversion pathways and maximize patient acquisition.
Leadership & Commercial Accountability:
- Build, mentor, and scale a high-performing organic growth organization alongside an elite agency network.
- Hold direct P&L accountability for growth forecasting, capital allocation, and ROI.
- Distill complex performance data into compelling executive narratives shaping C-suite decision-making.
Required Qualifications:
- 10+ years of experience in organic search/SEO with progressively senior ownership of strategy and measurable outcomes.
- 5+ years of people leadership experience building and growing a team.
- 8+ years of expertise in technical SEO, AEO, and CRO with strong technical fluency in site architecture and structured data.
Rula
Rula is transforming mental healthcare access by connecting quality care with insurance coverage. As a remote-first company, they hire in most U.S. states and foster an inclusive culture that values diversity and employee well-being.