Job Description
This pivotal person will drive the global end-to-end digital marketing strategy and execution for our highest priority programs, creating effective persona-based user journeys and an exceptional digital experience. As a Senior Digital Acquisition Strategist, you will play a critical role in connecting the dots across teams, synthesizing global perspectives, and leading execution for key B2B persona programs. This role is instrumental in managing the strategic planning, execution, and reporting across all digital marketing channels and ensuring a unified site and content experience. The digital marketing strategist will act in a product manager capacity for their dedicated program focus – responsible for the plan that spans across all owned and paid digital channels and connects to the overall integrated marketing program and content strategy.
About ServiceNow
ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®.