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Key Responsibilities:
- Develop and execute differentiated go-to-market strategies for each customer segment, tailoring positioning and launch plans.
- Own product messaging, value propositions, and competitive intelligence across the product portfolio.
- Lead and mentor a team of product marketers, driving sales enablement and market research.
Required Qualifications:
- 7+ years of experience in product marketing, segment marketing, or industry marketing within enterprise SaaS.
- 3+ years of experience managing marketing teams.
- Proven track record of developing go-to-market strategies across multiple customer segments.
Preferred Qualifications:
- Experience working with law firms, corporate legal departments, or public sector organizations.
- Understanding of legal technology landscape including AI and cloud platforms.
- MBA or JD preferred.
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