Director, Lifecycle Marketing

As the Director of Lifecycle Marketing, you will lead the development, execution, and continuous optimization of our end-to-end customer journey. You will own messaging across email, SMS, push, and in-app channels, with a focus on driving retention, reactivation, and customer lifetime value—while also deepening engagement and brand affinity. You’ll collaborate closely with Product, Data Science, Analytics, Engineering, and Brand to deliver personalized, scalable programs that align with business goals. You’ll be responsible for defining key member segments, success metrics, and lifecycle touchpoints across the funnel—from onboarding through advocacy. By leveraging data and experimentation, you will create and refine automated journeys that enhance the customer experience and deliver measurable growth in key business KPIs. This is a high-impact leadership role for a lifecycle expert.