Director of Account Based Marketing (ABM)

As the Director of Account Based Marketing, you will be instrumental in defining and executing our strategic vision for engaging high-value accounts within our Strategic and Enterprise segments. You will own the development and orchestration of repeatable 1:1 and 1:few ABM playbooks, driving significant impact across net-new pipeline, deal acceleration, and expansion. This role demands a cross-functional leader who can inspire collaboration with Sales, RevOps, Content, and Field Marketing, leveraging data and innovation to establish Eve as the industry standard for ABM excellence.

You will also define and implement the overall ABM strategy, including account tiering, investment models, and KPIs, ensuring alignment with sales and revenue operations to achieve FY27 targets. Lead the development and execution of repeatable 1:1 and 1:few ABM playbooks for net-new, deal acceleration, and upsell/expansion, customizing tactics across various channels. Drive cross-functional orchestration with Content, Field Marketing, Experiences, Demand Generation, and Revenue to ensure seamless campaign execution and alignment on buying-group engagement. Establish and maintain robust measurement and attribution frameworks, including closed-loop dashboards and standardized reporting, for coverage, engagement, pipeline, velocity, win rate, and expansion. Develop scalable processes, templates, and enablement resources, driving continuous test-and-learn initiatives to optimize program quality and accelerate time-to-launch.