Director of Performance Marketing

Role Overview:

• Lead paid media strategy and execution across Arizent's portfolio of industry events and digital subscription products.
• Own the paid media lifecycle, from forecasting and budget allocation to campaign execution, optimization, and measurement.

Key Responsibilities:

• Drive event registrations and audience growth through targeted paid media campaigns across LinkedIn, Google, Microsoft, and Meta.
• Accelerate subscription growth through acquisition initiatives and retargeting strategies to convert engaged readers.
• Manage budgeting, forecasting, and performance reporting, tracking metrics like cost per registration, ROAS, and LTV-to-CAC.

What You'll Bring:

• 7–10 years of experience in performance marketing or paid media, with at least 3 years owning B2B event registration campaigns.
• Hands-on expertise with LinkedIn Campaign Manager, Google Ads, Microsoft Advertising, Meta Ads Manager, and analytics platforms.
• Strong strategic thinking, communication, and collaboration skills across marketing, sales, finance, and data teams.