Senior Director, Product Marketing

Muck Rack πŸ’»πŸ“’πŸ“°

Remote regions

US

Salary range

$175,000–$200,000/year

Benefits

4w PTO 11w maternity

Job Description

We are looking for a strategic and collaborative Senior Director of Product Marketing to elevate how Muck Rack positions its platform, educates the market, and equips internal teams. This is a high-impact role with the opportunity to shape the way we launch, message, and differentiate in a rapidly evolving category. Your mission will be to expand product adoption, refine positioning for diverse audiences, and guide our evolution. You’ll partner cross-functionally with Product, Revenue, Enablement, and Communications to drive clarity, cohesion, and effectiveness across the customer journey. The role involves owning and evolving Muck Rack’s global product story across industries, personas, geographies and segments, defining competitive positioning through ongoing market research, customer insights regular analysis of competitor moves and buyer behavior and ensuring product marketing insights are foundational to the business case for roadmap investments by partnering closely with Engineering and go-to-market leadership to drive market input in early-stage product development. This position will lead new feature launches from end-to-end with cross-functional stakeholders by building messaging, revenue team materials, and enablement content, overseeing the development of battle cards and strategic content to help sales, success, and account management teams win in competitive situations and informing pricing and packaging strategy by partnering with product, sales, and revenue operations to analyze competitor pricing models, customer segmentation, and perceived value to recommend pricing strategies aligned with market expectations. Furthermore, this position demands leading and inspiring a high-performing team by setting clear priorities, fostering cross-functional collaboration, and developing team members through coaching, feedback, and professional growth opportunities.

About Muck Rack

Muck Rack is the leading SaaS platform for public relations and communications professionals that enables organizations to build trust, tell their stories, and demonstrate the unique value of earned media.

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