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Media Manager, Retail Media Network - Mass & Club
Reynolds Consumer Products
US
Retail Media
ECommerce
Analytics
Senior Media Strategist
Location3
US
Paid Media
SEM
Media Strategy
Product Manager, Measurement Experience
Partner Company
Canada
Product Management
Data Integration
Retail Media
Responsibilities:
- Define and execute the commerce media strategy, ensuring investments support brand growth and household penetration.
- Own the commerce media budget, optimize allocation, and lead negotiations with retail media networks.
- Develop measurement frameworks focusing on CPA, household penetration, and incrementality.
Requirements:
- At least 5 years in CPG industry in brand or eCommerce sales management.
- Working knowledge of retail media networks like Walmart Connect, Kroger Precision Marketing, and Instacart Ads.
- Strong analytical skills and ability to turn complex data into clear recommendations.
Benefits:
- Competitive compensation with annual salary $100,000-$130,000 USD.
- Health benefits, 401(k), tuition reimbursement, and employee discount program.
- Remote work arrangement with entrepreneurial and collaborative environment.
Partner Company
This company is a consumer packaged goods (CPG) organization operating in the US and Canada. They foster an entrepreneurial and collaborative culture that encourages creativity and initiative.