Senior Manager, Ecommerce

Drive revenue, conversion rate, AOV, and subscription growth across DTC, Amazon, and retail ecommerce channels. Strategically plan and execute product assortments, launches, collections, and promotional storytelling to ensure the right product, in the right place, at the right time. Lead relationships with ecommerce agencies and vendors (Amazon, SEO, CRO, UX, and platform partners), holding them accountable for measurable performance and ROI. Build and execute calendars for key campaigns, product drops, and seasonal events, in partnership with Marketing, Creative, and Retail. Use A/B testing, CRO strategies, and behavioral insights to improve funnel performance; set and monitor benchmarks for traffic, CVR, AOV, LTV, and revenue per visit. Partner with Creative, Marketing, Operations, and Supply Chain to deliver a seamless customer experience—from campaign ideation through fulfillment. Own ecommerce forecasting and performance dashboards, distilling insights into actionable strategies for growth. Support sales through online retail partners (e.g., Target.com, Amazon, specialty retailers), ensuring brand consistency, optimized product pages, and strong promotional execution. Track industry trends, competitor tactics, and emerging ecommerce technologies to test and scale innovations.