Sr. Manager, Global Events (Event Strategy & Audience Engagement)

This role will be responsible for driving the content, audience growth, and demand generation strategy across the global flagship events portfolio while also overseeing the operational infrastructure and shared services that power high-quality global event experiences.

• Event Growth Strategy: Develop and lead growth strategies that accelerate audience acquisition, attendance, and engagement across global and regional events; establish and refine KPIs to drive predictable, scalable event growth.
• Event Content Strategy & Programming: Own the development, structure, and quality of the agenda and content across global events; ensure consistent storytelling and audience relevance across all global and regional events.
• Audience Acquisition & Demand Generation: Lead end-to-end acquisition planning, including channel mix, messaging, creative alignment, landing pages, email journeys, and broader promotional strategies; establish performance targets and optimize campaign conversion across the registration funnel.
• Operations & Shared Services Leadership: Oversee the shared service functions that enable scalable global event execution; own performance dashboards, KPIs, reporting frameworks, post-event analysis, and executive readouts.
• Team Leadership & Collaboration: Lead and mentor a global team spanning content programming, operations, analytics, digital experience, and communications; manage budgets, resources, timelines, and cross-functional workflows across the events ecosystem.