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Digital Marketing Strategy & Campaign Execution:
- Develop and execute digital marketing strategies aligned with organizational goals, audience needs, and the annual marketing plan.
- Plan and implement digital campaigns across owned and paid channels to drive engagement, pipeline growth, and measurable results.
Audience Insights & Digital Visibility:
- Leverage audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy.
- Utilize AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.
Customer Journey & Website Experience:
- Design and optimize end-to-end customer journey frameworks across digital touchpoints to improve user experience and conversion.
- Lead website strategy and user experience improvements, including architecture, navigation, and content structure.
ATCC
ATCC is a global nonprofit that provides trusted biological materials for scientific research and health. With nearly 100 years of service, it is an equal opportunity employer committed to diversity and inclusivity.