Lead the vision, strategy, and execution for our newly formed CRM team, partnering with engineering and design to build features that help landscapers manage customer relationships more effectively. This includes streamlining communication, tracking pipeline opportunities, and automating key workflows. You will own a critical piece of our product, shaping tools that empower our customers to deliver a best-in-class client experience while driving measurable business impact. Responsibilities include owning the vision and roadmap for CRM features, driving high-impact execution, blending customer empathy with business insight, championing collaboration, and measuring success by outcomes.