Director of Demand Generation

The Director of Demand Generation will lead pipeline efforts, focusing on an enterprise audience with sophisticated B2B marketing strategies. They will develop and implement a comprehensive demand generation strategy tailored for large enterprise clients, ensuring alignment with business goals They will design and oversee the execution of account-based marketing programs that are customized for key accounts to deepen engagement and accelerate the sales process. They will establish metrics and KPIs to measure the effectiveness of demand generation initiatives and use insights to drive improvements, and collaborate closely with sales, product, and marketing teams to ensure a cohesive and integrated approach. The director will manage budgets and resources effectively, ensuring optimal use of funds to achieve marketing goals. They will also build and manage a team, including Field Marketing Manager, Marketing Operations Manager, and Sales Development Representatives.