Identify and solicit new business to engage with clients within core communities to discuss advertising opportunities across multiple platforms, including podcasts, digital, radio, events, and more. Execute daily outbound prospecting through calls, emails, and other outreach channels (75+ touch points per day). Partner with Account Executives and cross-functional teams to ensure a seamless handoff of qualified opportunities.
In this role, you will be responsible for developing and executing a demand generation strategy that drives revenue growth by leveraging account-based marketing techniques and nurturing enterprise accounts. This role reports into the VP, Marketing and Business Development. The person will build and manage multi-channel marketing campaigns, focusing on creating high-impact strategies that resonate with our target audience of enterprises with over $1B in revenue. They will also lead the creation and management of nurture streams to optimize the lead lifecycle, from lead generation to conversion, ensuring a steady pipeline of qualified leads.
The Talent Attraction Specialist supports Wilson's recruitment and client delivery teams by finding, identifying, and presenting top-notch talent for various roles. You'll execute an effective sourcing strategy, conduct internet searches, network, and assess candidates against client requirements.