Senior Product Marketing Manager - Small Business COE

Responsibilities:

-Drive member insight & empathy by conducting and analyzing research.

-Define positioning and messaging, shaping the product narrative across channels.

-Improve education and engagement of the existing product by strategizing around tests and tactics.

Qualifications:

-BA/BS degree in marketing or related field with 7+ years of experience.

-Proven ability to influence product strategy and roadmap decisions using insights.

-Expertise in crafting high-impact product narratives and messaging.

Skills:

-Product adoption and engagement.

-Go-to-market strategy & cross-functional execution.

-Strong analytical skills and problem-solving mentality.