Marketing Analytics Manager

The Marketing Analytics Manager is a pivotal individual contributor responsible for deeply analyzing marketing data to inform strategic decisions and optimize campaign performance. You will leverage various marketing data sources, generate actionable insights, and collaborate closely with marketing, business intelligence, product, and other relevant teams to measure marketing effectiveness. This role focuses on applying advanced analytical techniques and tools to directly boost ROI and engagement across our initiatives. Drive data quality and integrity within marketing analytics datasets, ensuring accuracy and consistency across relevant data sources to enable effective decision-making. Collaborate effectively with Sales, BI, Engineering, and Marketing teams to align on data needs, forecasts, and performance metrics critical to achieving KPIs. Support the execution and optimization of key marketing analytics processes, including weekly/monthly/quarterly reporting, attribution modeling, lead routing analysis, and pipeline analysis, to ensure accurate tracking and reporting of marketing performance. Partner closely with the Business Intelligence (BI) team on setting up and maintaining tracking mechanisms and dashboards that provide real-time visibility into key marketing metrics. Support and enable the marketing team in tracking and reporting on their own campaign performance by providing guidance, tools, and best practices to foster greater self-sufficiency in data reporting. Drive the execution of marketing analytics initiatives, ensuring the right data is collected, analyzed, and interpreted to optimize campaigns and enhance lead generation. Provide actionable insights based on deep data analysis to help inform marketing strategies, improve conversion rates, and maximize ROI. Continuously monitor and contribute to the improvement of marketing data integrity and accessibility, ensuring that teams are equipped with reliable information to drive results.