This role focuses exclusively on funnel optimisation with a clear KPI of 15% quarterly conversion growth through meticulous A/B testing and implementation. Conduct thorough funnel analysis to identify conversion bottlenecks and own end-to-end A/B testing process from ideation to implementation. Monitor metrics and generate actionable insights to maximize KPIs.
Job listings
Unlimited PTO
USD/year
The Marketing Analytics Manager will deeply analyze marketing data to inform strategic decisions and optimize campaign performance. This individual contributor role leverages various marketing data sources, generates actionable insights, and collaborates with marketing, business intelligence, product, and other relevant teams to measure marketing effectiveness, boosting ROI and engagement across initiatives.