Customer Marketing Manager (Bridge)

Develop, implement, manage and track multi-channel marketing campaigns to promote product features, releases, best practices, cross-sell and educational content to our customer base. Work alongside the customer empowerment team to identify, recruit, and nurture customer advocates. Develop programs to encourage reviews, create compelling testimonials, and foster a thriving customer community. Turn customer stories into high-impact marketing assets, including case studies, video testimonials, and success stories that drive new business efforts. Monitor customer feedback, industry trends, and competitive activities to inform customer marketing strategies and contribute to product development insights. Measure and report on the effectiveness of customer marketing initiatives, including adoption rates, engagement metrics, advocacy participation, and revenue. Develop, launch, and lead a customer referral/loyalty program that drives engagement and business growth, outlining program goals and KPIs, coordinating cross-functional resources to launch successfully, and managing ongoing operations to ensure continued customer participation and measurable results. Identify opportunities for events with customer success and sales and work with the events team to promote and drive attendance.