Lifecycle Marketer - Remote

As our first dedicated Lifecycle Marketer, you’ll own the strategy, systems, and execution that guide leads from the first touch to revenue—and beyond. This is your chance to build from scratch, transform a fragmented nurture motion into a data-driven, behavior-first engine, and shape how Sprinto engages its customers at scale. You'll work across PLG and sales-led funnels, optimising every moment to increase engagement, velocity, and conversion. You will design and implement end-to-end lifecycle strategies across PLG signups, MQLs, SQLs, and outbound leads. You will also build multi-channel nurture programs (email + in-app) that are automated, segmented, and personalized by behavior, persona, and funnel stage. Use tools like HubSpot, Mixpanel, and GA4 to run experiments, trigger workflows, and track performance. Work to optimize copy that resonates with startup founders, CTOs, and technical decision-makers.