Local Memberships Marketing Coordinator (Part-time Temporary)

Why it matters:

• Giveaways have proven to be a strong acquisition and engagement tactic with a 4x positive ROI across markets.
• This role will test whether giveaways can become a repeatable growth program across all Axios Local markets.
• The opportunity is significant but execution is highly manual, requiring dedicated coordination.

Go deeper:

• Build and maintain the giveaway calendar across Local markets, targeting roughly four campaigns per week.
• Coordinate with local journalists to identify authentic local partners and draft campaign copy.
• Pull eligible member lists, select winners, purchase gift cards, and track results including members acquired and revenue.

What success looks like:

• Giveaways run consistently and accurately across a growing number of Local markets.
• Campaign performance is tracked consistently to compare results across markets, timing, and messaging.
• Strong-performing tactics are identified and incorporated into a reusable giveaway playbook.