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Marketing Strategy & Ownership:
- Build the full marketing strategy from scratch
- Define brand positioning, messaging, and value propositions
- Translate business goals into clear, measurable marketing plans
User Acquisition & Funnels:
- Design and optimize full acquisition funnels
- Work hands-on with paid acquisition (Google Ads, Meta, search-driven traffic)
- Understand trader behavior, activation triggers, and conversion logic
Performance, Analytics & KPIs:
- Set up analytics, attribution, and dashboards
- Track and improve CAC, CPL, LTV, ROAS, FTDs, trading volume
- Make data-driven decisions and clearly explain results
Confidential
The client is launching a new international multi-asset CFD brokerage focused on growth across Africa, MENA, and Asia. The project is backed by an established fintech group that provides capital, infrastructure, and operational expertise within regulated financial markets.