Job Description
The Sr. Digital Marketing Specialist will work closely with the Digital Marketing Director, Web Projects Manager, and Web Content Coordinator to support and execute digital marketing strategies and campaigns across multiple digital properties. These include platforms like Salesforce, Sitecore, WordPress, BrightEdge, Gather Content, Centralpoint, .NET, iOS, and Android applications. This role is vital in supporting philanthropic campaigns, patient acquisition, healthcare provider education, and Shriners International member recruitment through our digital channels.
Responsibilities include aligning digital marketing strategies with business objectives, managing content development, planning and optimizing digital advertising campaigns, and tracking KPIs. Additionally, the role involves collaborating on social media strategies, designing email marketing campaigns, and overseeing website content development. Experience with CMS platforms, HTML, CSS, Google Analytics, and Adobe Creative Suite is required.
About Shriners Children’s
Shriners Children’s is an organization that respects, supports, and values each other, providing excellence in patient care and embracing multi-disciplinary education.