Senior Manager, Retention Marketing

As the Senior Manager, Retention Marketing, you’ll own and advance the strategy, execution, and optimization of lifecycle marketing efforts of AG1 – from the first post-purchase touchpoint through long-term customer loyalty. This role is central to deepening engagement, reducing church, and driving revenue through thoughtful, high-performing always-on automations across email, SMS, push, and direct mail, turning every customer interaction into an opportunity for repeat purchase, cross-sell, and upsell. You will own the customer journey end-to-end, designing experiences that are personalized, data-informed, and brand aligned. In close partnership with teams across Creative, Data, Engineering, and Brand, you’ll ensure every lifecycle initiative supports the growth goals of AG1 and elevates the customer experience. The ideal candidate is a lifecycle marketing strategist with strong creative insights and a data-driven mindset who is skilled at translating customer insight into impactful programs that drive connection, retention, and growth.