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The Role:
- Own creative strategy across US Social Casino portfolio for Paid Social, Programmatic, and App Store.
- Lead a creative pod and translate performance data into winning concepts.
What You'll Do:
- Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content.
- Write scripts and shape storyboards for video content with in-house and external teams.
- Partner with media buyers to analyze performance data and iterate creative.
What We're Looking For:
- Proven creative strategy experience at a performance-driven agency or in-house team.
- Deep UGC and influencer expertise with measurable results.
- Data fluency in CTR, CPI, ROAS, hook rates, and retention curves.
Why You'll Love It:
- Real autonomy on accounts with budget and freedom to experiment.
- Fully remote with competitive compensation and a diverse, inclusive team.
Global Growth Marketing Partner
They are a global growth marketing partner that drives performance through creative strategy across social casino and other verticals. They foster a culture of autonomy, data-driven experimentation, and inclusivity, with a diverse team that values results over politics.