Job Description
You will be responsible for a product range in the women's category on breuninger.com and manage it with entrepreneurial skill and strategic vision. In close cooperation with purchasing, you will provide impulses for assortment design and strategic brand development and proactively drive these forward, bringing innovative ideas for optimal marketing.
You will use your assortment expertise to identify trends early on and design the assortment accordingly, to optimally meet customer needs. You will analyze customer & purchasing behavior based on performance indicators (such as conversion rate, clicks, etc.) and develop targeted measures to optimize online marketing, customer journey, and user experience.
About Breuninger
Breuninger is a fashion and lifestyle company with 6,500 employees, 13 department stores, and online shops in several European countries.