Growth Marketing Manager

Accelerate Tebra’s demand generation through innovative strategies and execution. This role will focus on optimizing conversion rates across paid media microsites, landing pages, email campaigns, and more. This role will also develop and manage advanced chat strategies leveraging our vendor’s suite of tools.  Through data and experimentation, you will uncover opportunities to enhance user experiences, drive demand, and increase conversions. As a key collaborator, you will partner with cross-functional teams such as sales, growth operations, and digital marketing to ensure seamless execution and alignment on business objectives. Design and execute A/B testing campaigns across get.tebra.com, landing pages, and email campaigns. Identify testing opportunities within campaign workflows in collaboration with the demand generation team. Develop optimization strategies for layouts, content, modules, CTAs, and functionality to improve conversions on landing pages and via email. Create and refine high-impact landing pages for paid advertising. Collaborate with the database marketing team to improve email campaign performance through CRO strategies. Contribute to campaign-level testing on paid channels (Paid Search, Paid Social, PPL, etc..) to optimize prospect journeys and maximize ROI. Develop, implement, and optimize chat experiences for website visitors, leveraging AI-driven bots and custom chat flows. Train and manage AI chatbots, tailoring their performance to enhance customer engagement and demand generation. Strategically place chat experiences across web properties to maximize engagement and conversions.