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Why this role exists:

  • At BioTRUST, nearly all revenue runs through the website, and this role centralizes technical ownership.
  • Rebuild the function around a strong technical operator supported by contracted development.

What you will do:

  • Build and schedule product pages, collections, and promotions; manage landers and funnels via an automated pipeline.
  • Own subscription setup on Recharge, triage site requests, and manage vendor development.
  • Conduct monthly site health reviews covering speed, error rates, and conversion funnel steps.

What you need to be able to do:

  • Read and edit Liquid, HTML, CSS, and intermediate JavaScript; expert-level Shopify admin and Recharge configuration.
  • Use Google Tag Manager, GA4, and Meta pixel for data tracking and debugging.
  • Write developer specs, maintain QA checklists, and manage project workflows in Notion.

Wellbeam Consumer Health

Wellbeam Consumer Health is an ecommerce-focused consumer wellness company that owns brands including BioTRUST, TruSkin, and Penetrex. It is backed by American Pacific Group and operates with a small, fast-moving team.

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